Penny Lee AKA. The Brand Directoress®

Penny Lee AKA. The Brand Directoress®


Brand Design for kickass women in business.

Brand Direction. Brand Design. Brand Experiences.

With over 20 years of experience working with leading international brands, organisations and agencies across the UK, The Netherlands and Asia. Now bringing that big experience to independent businesses with big ambitions. 

I love to help brands and businesses look and feel really great through meaningful design and ideas. I enjoy working one to one and in small teams with focus on finding out what you really want to achieve and who you want to connect with. A true believer in human-centred design.

Do you have an emerging business or a business that needs refocus and you need help shaping up your brand? Then please get in touch and we'll start from there. 

We use brands to project who we want to be in the world, how we want people to perceive us, and how we want to feel about ourselves.
— Debbie Millman
Penny’s work touches me in the heart, all that I think is important with designs, concepts and ideas, that is how she works. She is authentic, she is bold, she is new, she is strong, she has an aesthetic and she is extremely funny, and that is shown in her work.
— Stephanie Rammeloo, Dreamboat concept store & design studio
Penny is a gifted designer with an acute sense of what ‘now’ looks, sounds and dances like.
— Emma Vans-Colina , Senior writer @ Uber
I don’t know how she does it or what is on in her mind when she is first introduced with a briefing, but after some days she will blast you away with a variety of solutions that you have never thought of. She is really great and inspiring to work with. She loves a little playfulness during the process to add even more to the final results! And she always delivers, no matter how hard she has to work. I really love working with her!
— Brenda de Vries, Photographer