Niche Talks™ the podcast 🎙

How do you go niche? What does niche mean? And what does it look like?

Each episode I’m going to be speaking to someone who has niched down with their business and/or practice. We’ll be having a gentle chat about the hows and whys. A behind the curtains honest share to encourage and inspire us all to the wonders of going niche. To explore how it can show up in many different ways. I for one find learning from others and their experiences the absolute best way to learn so here we go.

Get the kettle on, get comfy and welcome to Niche Talks™.

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#11 / Polly Lavarello

In this episode we are talking about the power of niche for your business with Polly Lavarello.

Polly didn't always have a cushy business. She became self-employed as a single mum of two kids under the age of 3. Living on benefits, life was anything but cushy. Something needed to change. Passionate about marketing Polly went and found her place in the online space. She slowed down to speed up. Got super intentional. Got crystal clear on her strengthiest strengths, who she wants to serve and HOW. Polly also hosts the Make More Money Podcast.

We discuss the drive to help women create businesses that give them space and give them the permission slip to be fully themselves – and why both are vital parts of the niching that is so important for your business.

#10 / Sally Mansfield

In this episode we getting some doing your own thing and niching down insights from Sally Mansfield.

Solo parent of a 14 year old, Owner and founder of manners London, lifelong hustler (on a quest for rest), poem scribbler, word lover, joy seeker, designer & survivor.

Sally has created the brand born out of necessity, tenacity and the love for sisterhood (more on that in our chat) ‘To lift you up when all the women in you are tired.’ Using a trademark jersey fabric for everything – this is not your average body con. Sally’s entrepreneurial spirit is contagious and her love for community and power of sisterhood runs deep.

Find your niche, find your people – and never more so than this example from Sally. From the customers, fans, collaborators to the sewists – Manners London is as much about community created as it is the clothes.

#09 / Dave Buonaguidi

In this episode, opening of season 2, we come right out of the gate with adman turned artist – David Buonaguidi aka The real Hackney Dave. Son of Italian immigrant parents. Leaving school with art and woodwork, Dave got into Advertising. And what a career. Heading up and co-founding several acclaimed creative agencies, creative directing at channel 4 and then back to agencies –

But all that glitters is not always gold. Dave talks about how things really felt, how he has always fought for different and what has led Dave back in the art studio and waking up in the mornings fired up.

The niche is in your values – and this conversation explores how the push for doing things differently is not always an easy ride – yet the drive always leads to new adventures.

#08 / Charlie Gladstone

In this episode, Penny is getting her niche vibe on with Charlie Gladstone.  A creative entrepreneur with over 33 years experience of running his own businesses, mainly in retail, hospitality, events and food.

Employing over 100 people across a host of small businesses, all of which were founded by and are owned by Charlie. His specialism is in creativity and in empowering, hiring and retaining great people through strong but gentle leadership. His absolute passion is enabling people to thrive in a productive, happy and profitable environment. A large number of his team have worked for him for over 15 years and some for between 25 and 33 years. His businesses have won multiple awards and been awarded the status of Cool Brand three times. A father of six, author of two books, podcaster of 70 editions, business coach, enthusiast, mentor and creative thinker.

How do you/can you niche down when you are a multi-hyphenate – when you are someone who does many things? Charlie does many things. And yet his whole approach is niche and this is what we talk about.

#07 / Kate Wadsworth

In this episode, Penny is getting her niche vibe on with sister Kate Wadsworth. A teacher of 20 years, Kate stepped out of the classroom 18 months ago and started on a path to positively disrupt education as we have come to know it.

What If Education?® founder, Kate is on a mission to make education happier, more relevant and less stressful by looking at learning differently. I wanted to speak to Kate to talk about making the recent big bold move after being so sure for a long time that the classroom was where she belonged.

We discuss how making a big change is not quitting if it’s following your values and your niche.

#06 / Debbie Edwards

In this episode, Penny is getting her niche vibe on with Debbie Edwards. A strategist, entrepreneur, speaker, investor, and performance coach working globally with entrepreneurs, CEO's and senior executives. Debbie has years of experience in growth strategy and cultural change working with teams and individuals on strategic performance through gentle leadership.

We talk how niching down allows you to do what you want to do, how you want to do it.

#05 / Paulette Eldridge

In this episode, Penny is getting her niche vibe on with Paulette Eldridge. health, fitness, and executive coach. Paulette comes with the lived experience of the executive corporate world, raising a family of three and a career change at 50. She knows first-hand what's possible and needs to make these changes later in life.

We discuss her steps to create this new path for herself at the age of 50 and how niching down helps deepen her work with her clients. 

#04 / Suzy Darke

In this episode, Penny is getting her niche vibe on with Suzy Darke. A somatic coach, Suzy helps smart, sensitive women create brave change in their lives and businesses.

We discuss finding your own path as a highly sensitive person, trying to find spaces that fit that often ends to creating your own, and how our wiggly paths often come full circle as we make it to mid-life.

#03 / Sara Dalrymple

In this episode, Penny is getting her niche vibe on with sales and business mentor Sara Dalrymple. With sales experience spanning both corporate and the small business community, Sara works with clients to grow your business, without selling your soul. Her vibe is very much about sales without the ‘ick’ and making your business suit your lifestyle - not the other way around.

We discuss how after climbing the finance corporate ladder she came to realise her sales superpowers were needed directly for women in business. An advocate for niching down to improve your sales.

#02 /Dani Molyneux aka Dotto®

In this episode, Penny is niching down with type-twisting artist and designer Dani Molyneux, founder of Dotto® – a studio, a store, a person and more. Working with clients who have something to say, Dani's work features powerful messages through playful type. Bringing change through words, purposeful play and typography for thought.

We discuss trusting your gut, holding your nerve and playing the long game when it comes to finding your niche.

#01 / Jim Marsden

This episode Penny is niching down with analogue film photographer Jim Marsden. Born In The Rossendale Valley, Lancashire Jim grew up with a love of the landscape and a curiosity for people. Clients range from The Do Lectures, Paynter Jackets to BMW.

‘I always thought that I wanted to do something that was slightly different and to do it in a way that made me really happy. With a process that just felt right – that just made sense to me.’
– Jim Marsden