Let’s get to work.
F*ck it, I'm going niche. Be audacious with your ambition.
Stand out as the go-to person and business for what you do and how you do it.
Niche strategy starts with you – your story, your beliefs, your values.
Your who, what, why and how. This is your F*ck it moment. Your line in the sand.
Clarity and conviction aren’t risky anymore – they’re necessary.
Here’s how it works.
Maybe it’s just you.
Maybe it’s you and your team.
Messy? Good. That's my favourite. Bring me your messy – your thoughts, notes, old stuff, new stuff, scribbles, data. All of it. No judgement. I see what you can’t see anymore. The red threads. The blind spots. The gems. The clutter.
The work we do together makes what you do impossible to misunderstand.
We get to what’s real.
We pull it to the surface.
We shape it with precision.
We show it to the world.
I see you. And I see what’s possible.
Together, we get crystal-clear on what you really want – and I hold you to a higher standard as you rise to it. It’s tough-love. Clarity-first. There might be tears. There will be belly laughter. We'll get into your head before we get into your brand. And there will be insane levels of focus and direction – on your mindset and what's really holding you back, your unique positioning, ideal client, your messaging, your offer suite, and the decisions that shape what happens next.
Find your fit below.
— Penny
Clarity to know it. Structure to work it. Words to say it.
The Fast One
One POWER hour.
Get unstuck.
Make your next move.
This is focused intervention.
A sharp, energising,
confidence-reset session.
The Power Down
One FOCUSED month.
Reset, refine and reposition.
This is strategic proximity.
A brand strategist in your corner
for a focused month.
The Deep One: Founder Edition
Three FOCUSED months.
Structural repositioning.
The deep strategic work that expands your position, sharpens your authority and builds your next chapter.
The Deep One: Leadership Edition
Three FOCUSED months.
Structural repositioning.
The deep strategic work that aligns
your team around a position
worth standing behind.
Not sure where to start or want to discuss a bespoke service?
Book a clarity call and we'll decide together.
The Fast One
One POWER hour.
This is focused intervention. A sharp, energising, confidence-reset session.
Whatever’s blocking your next power move, we clear it. One focused hour. Direct feedback. Immediate momentum.
For you if:
You need a sharp outside mind to organise your thinking
You’re stuck on a specific challenge and need a breakthrough now. Not another week of circling
You want clarity on your direction and confidence in your next move – today.
What’s included:
60-minute session (Zoom)
Live problem-solving and decision support
Two short follow-up questions by email (within 7 days) for clarity and momentum
Why it’s different:
Not a rebrand.Not a deep dive.
No fluff. No faff.
One hour can do what years of circling can't.
A sharp reset and a decisive next move.
-
Investment
£595A focused 60-minute strategic intervention.
1:1 via Zoom.
Bring the block. The indecision. The messy middle.
We’ll identify the red thread, make the decision, and map your next move.
You leave with:
Clear direction
A confident next step
Immediate momentum
The Power Down
One month to reset, refine and reposition.
This is strategic proximity. A brand strategist in your corner for a focused month.
We sharpen your thinking. We refine your positioning.
We stop the spiralling and move you forward.
This isn’t just insight. It’s supported implementation.
Real-time steering. Clear decisions. Follow-through.
For you if:
You’re capable and driven – but strategic thinking and messaging feels hard to do alone
You want someone to elevate your thinking and challenge your blind spots
One session won’t cut it – you need sustained clarity, direction and momentum
What’s included:
Mentoring and strategic guidance over one focused month
3 × 60-minute sessions with support between sessions (so momentum doesn’t drop)
Clear steps to refine and implement as you go – tailored to you
Why it’s different:
It’s not open-ended coaching.
It’s focused momentum with embedded support.
-
Investment
£1,150Payment plan available on request.
1:1 via Zoom.
A focused month of strategic proximity.
This is sustained momentum – not a one-off breakthrough.
Across three high-impact sessions, we prioritise what matters most right now:
Your niche and positioning
Your ideal client clarity
Your messaging
Your offer suite
The places your brand shows up (website, content, visuals)
We don’t try to fix everything.
We focus on what unlocks expansion.
Between sessions, you implement.
We review, refine and steer.
You’re not left circling alone – I’m within reach to keep decisions clean and momentum moving.
Three sessions.
Clear direction.
Real progress.
The Deep One: Founder Edition
Three months. Structural repositioning.
The deep strategic work that expands your position, sharpens your authority and builds your next chapter.
Three months of founder-level clarity. For founders ready to reposition
– not tweak around the edges. For the one carrying the vision.
We clarify:
Your niche properly – at a structural level
Your positioning
Your offer suite
Your core messaging that speaks with precision and power
We map how this translates into the places your brand actually lives – your website, your offers, your messaging and your presence in the world.
You leave with:
A clear, differentiated position
Clean offers that make sense
Messaging that attracts the right people
Decisions you can stand behind
Clear direction for how this shows up across your website, messaging and brand presence
No more circling.
No more second-guessing.
Just clarity you can act on – and a niche you can own.
For you if:
You’re carrying the whole vision and need a serious thought partner
You’re ready to reposition properly – not tweak around the edges
You want your next chapter to feel bigger, sharper and fully aligned
-
Investment
£4,250Payment plan available on request.
Zoom or in-person (travel dependent).
This is founder-level clarity.
Whether you’re starting fresh, stepping into a new era, or repositioning after years in the market – this is where we get properly aligned.
We meet fortnightly over three months. Between sessions, I craft, refine and sharpen the work so every decision builds toward a stronger position.
We take the time now to save time later.
You leave with:
A clear, differentiated position
Clean offers that make sense
Language that feels like you – and works commercially
A direction you can lead with conviction
No more circling.
No more second-guessing.
Just clarity you can act on – and a niche you can own.
Ready to explore whether this is the right move for you?
A focused 20-minute conversation to talk through where you are, what you're building and whether The Deep One is the right next step.
The Deep One: Leadership Edition
Three months. Structural repositioning.
The deep strategic work that aligns your team around a position worth standing behind.
Three months of founder clarity and leadership alignment. For founders with a leadership team ready to build properly together.
This is for you and the people carrying the brand forward with you.
Kick-off and closing sessions bring in the wider team. Everyone heard. Everyone aligned. The deep work in between sits at leadership level.
We clarify and align:
Your niche and market position
Your strategic direction
Your messaging and offer architecture
Your leadership language
We map how this shows up across your brand – your website, messaging, offers and customer-facing communication – so the strategy moves with the business. This means the leadership team isn’t just aligned on strategy – you’re aligned on how the brand shows up everywhere it matters.
You leave with:
Clear strategic direction
Aligned leadership language
Consistent messaging across the team
Decisions everyone can stand behind
Clear direction for how the brand shows up across the business
No mixed messages.
No diluted strategy.
No internal friction holding the business back.
For you if:
Your team needs alignment around where you’re heading
Messaging feels inconsistent or fragmented
You’re growing – and the cracks are starting to show
You want strategic clarity at leadership level
-
Investment
From £6,950Customised based on team size and scope.
Zoom or in-person (travel dependent).
This is structural alignment at leadership level.
For founders with a team who need clarity not just personally – but organisationally.
Across three months, I facilitate and guide the process so your leadership team aligns around the brand’s direction and position.
We meet regularly across the three months. Between sessions I refine, shape and pressure-test the work so the strategy stays clean and decisions move forward.
We map how this translates into the places your brand actually lives – your website, messaging, offers and customer-facing communication.
We take the time now to save time later.
You leave with:
Clear strategic direction
Aligned leadership language
Consistent messaging across the team
Decisions the leadership team can stand behind
Clear direction for how the brand shows up across the business
No mixed messages.
No diluted strategy.
No internal friction slowing growth.
A position the whole business can stand behind.
Ready to explore whether this is the right move for your team?
A focused 20-minute conversation to talk through where your brand feels stretched, where alignment could be stronger and what structural repositioning would involve.
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
– Steve Jobs
-
“More than anything I wanted a thought partner – it was an awesome journey together with the right amount of exploration and understanding of the future possibilities. What we created is unique and creates real connection. A truly rewarding and inspiring experience. Thank you so very much Penny.”
— Francesca Leighton, Business Leader and Speaker, Nike
-
“Looking back 12 months later it's been a spring board for me – to more incredible clients and projects. Penny positioned my expertise and my services in a way that has helped me be clearer in what I take on, and more importantly, being really confident with my pricing. The value in what I've earned since is a game changer.”
— Manpreet Dhesi, Founder at Studio Dhesi and Dhesi Consulting
-
“I love what Penny has created for me – direct, honest and unafraid. I always enjoy the creative aspects of working with Penny, we feel like collaborators and co-conspirators. I love the way Penny takes my initial concepts or vague ideas about the direction I want to go in and add something really amazing that brings everything to life. We have great fun in the process which is always a bonus!”
— Auriel Majumdar, EMCC Master Practitioner, Creative Coach, Supervisor, Consultant and Educator
-
“We now have a direction, a sense of purpose and the confidence to say f*ck it, this is what we do – we had got lost in the detail of what we do, who we are and what we offer. A decade into our business we were no longer sure of what we stood for, how we should speak and what we should talk about. Keep doing what you're doing Penny. We feel three inches taller, professional and proud.”
Lindsey Green, Founding Partner at Frankly, Green + Webb
-
“ Penny helped curate all my ideas and hone the direction into the succinct brand proposal it had always been in my head. What we created tells so clearly what I do and who I am. When we launched we had over 2000 views on social channels and lots of IRL compliments on the clarity of the offer. I am now in my flow, it feels great.
— Jules Caldwell, Founder at The Haberdashery
-
“Working with Penny reminded me of why I started in the first place. I was trying to serve everyone and it was diluting my message. It is important to take the time to understand the outcome you want and how you want it to represent you. Niching down and getting really specific has helped me go deeper with the right clients.”
— Paulette Eldridge, Midlife Fitness and Executive Coach