Let’s get real.

Niche brand strategy for the daring and caring.

Be the go-to person and business for what you do and how you do it.

No time like the present.

If you're not clear about what you do, you can’t be on fire about it, you can’t tell it, you can’t sell it.

You are still not doing the things you are sooo excited about – getting lost in the weeds and getting distracted by everything and everybody.

Here is what is really going on. You are unclear on what you REALLY want, and you don’t believe you can claim it.

Without absolute clarity in your own direction, you are missing out on the right people and opportunities.

I help you name what you want with precision.
Then we shape it into something your people can see and understand, so you can do the work you have always wanted to do.

Where have you been all my life??

‘Be yourself so that the people looking for you can find you.’

– Arlan Hamilton

I’m not for everyone. Good. Neither are you.

Be 100% for you and what you REALLY want for your life and work.

I love this for me and I want this for you too. And by the way this is not optional. It is THE foundation for the next decade(s) of your life and work.

I have always done this and my fave clients are those ready to do just that.

F*ck ‘how it’s always been done’ – make your own rules. Shape your own path.

Get specific. Get REAL specific.
Own what you want and the impact you want to have.

No time for fluff and faff. We haven’t got time for that sh*t. Nobody has.
Let’s get down to it. 

You with me?

Seriously, let's get going.

  • Penny is a wonder. Asks the right questions, listen, and translates that into something that expresses exactly who you are. I recommend Penny to everyone!

    — Sophy Sylvester, Director/Deputy CEO at Darts, A creative health and learning organisation

  • I'm thrilled that Penny gave us her wisdom. She made something that had, until our first meeting, been so difficult to unravel and get right.

    — Paul Hewitt, Owner and Managing Director at Generation Press (B Corp)

  • Penny is for when you don't want anything wishy-washy. I've been able to develop a message that's progressive and forward-thinking.

    — Rachel Morgan-Trimmer, ADHD Documentary Maker, 5-Star Rated Neurodiversity Speaker and Trainer, TEDx and International Keynote Speaker

  • My site now aligns with how I feel and talk about what I do and why I do it. It's exactly what I hoped for.

    — Auriel Majumdar, EMCC Master Practitioner, Creative Coach, Supervisor, Consultant and Educator

  • Amazing clarifying of thoughts. Powerful and productive.

    — Helen Jones, Director at Flux Rotherham

  • Penny got me unstuck and FINALLY able to move forward.

    — Lydia Lapinski, Creative Director

  • Penny's frankness and clarity were incredible. She quickly and accurately got to the root of the big issues with how I thought and talked about my business.

    — Diana Ingles, Founder and Eco-Conscious Designer at Wild Rooted

Empowering the daring and caring in business.

Your work is important.
I’ll show you just how much.

Stop wasting time.
Your clients and customers need you.
Get to it and get it done. 

This work is so hard* on your own.
Stop struggling – we all need this.

You’ll never look back.
Trust me.

*impossible

Let's get this show on the road

The podcast.


Niche Talks™ are conversations with interesting people who have got real and specific in their business and life and what it has meant for them.

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