a black and white film photgraph of Penny Lee, a white woman in her forties with long dark hair in a dark jumpsuit, powerposing on top of a rock on top of a hill

F*ck it, I’m going niche™

Niche brand consultancy for kick-ass women in business. Flex your super power and own your difference.

SHAPE YOUR BUSINESS FOR YOU.
ATTRACT THE RIGHT CLIENTS.
DO WHAT YOU DO BEST.

I’m not for everyone. Good. Neither are you. Time to own it. Be 100% for those you are for. My fave clients are those ready to do just that. I love what I do (brand strategy, messaging and direction) AND I wanted to do it my way. Directly with people who share that drive and determination to do their thing their own way.

F*ck the status quo, our niche is where we thrive. Be the go to person for what YOU do and how you do it. What do YOU do? Your brand and business starts here. Let’s get into it.

Penny x


I HELP YOU NICHE DOWN WITH CONFIDENCE AND LASER FOCUS.

  • Penny is a wonder – able to ask the right questions, listen, and translate that into something that expresses who you are.

    Sophy Sylvester

  • I'm thrilled that Penny gave us her valuable wisdom and made something that had, until our first meeting, been so difficult to unravel and get right.

    Paul Hewitt

  • Penny is for when you don't want anything wishy-washy. I've been able to develop a message that's progressive and forward-thinking.

    Rachel Morgan-Trimmer

  • My refreshed site now aligns with how I feel and talk about what I do and why I do it. It's exactly what I hoped for.

    Auriel Majumdar

  • Penny is great 👌🏽

    Paulette Eldridge

  • Penny streamlined my online presence. Fun, insightful and powerful.

    Gemma Green-Hope

  • I have recommended Penny to everyone!

    Sophy Sylvester

  • Amazing clarifying of thoughts. Powerful and productive.

    Helen Jones and Agnieszka Michalik

  • My work is deeper and more relevant. I now understand the power of niching.

    Caroline Pearce

  • Penny made me feel unstuck and able to move forward.

    Lydia Lapinski

  • Penny's frankness and clarity were incredible. She quickly and accurately got to the root of some big issues with how I thought and talked about my business.

    De Ingle

Empowering women in business

As a niche brand consultant, I work with bold and courageous women to bring their own story and super power to their business.

Your niche is where you thrive. I revel in mine – working with kick-ass women in business to find their niche and find their power. How about yours?

‘Be yourself so that the people looking for you can find you.’

– Arlan Hamilton

Niche Talks™
the podcast. 🎙


How do you go niche? Each episode I’m going to be speaking to someone who has niched down with their business and/or practice. We’ll be having a gentle chat about the hows and whys. A behind the curtains honest share to encourage and inspire us all to the wonders of going niche. To explore how it can show up in many different ways. I for one find learning from others and their experiences the absolute best way to learn so here we go.

A black and white film photograph of Penny Lee, a white woman in her forties sittin gon her stairs holding a mug of tea and laughing