Penny Lee AKA The Brand Directoress, Photo:  Jim Marsden

Penny Lee AKA The Brand Directoress, Photo: Jim Marsden

Brand strategy and design for kickass women in business.

Three years ago I quit making Advertising-For-Everyone. Today I work with women-led businesses to create brand strategy and design that truly represents their vision. 

Working together with a talented network and bringing over two decades of experience with international brands and agencies direct to the daring and ambitious.

Clients – often women – come to me for a reason. I’m a strong creative director, and an even better listener. I know how to bring people together, create an approachable atmosphere where ideas happen, and then turn our ideas into work that really ‘gets them’ and their brand vision. It was time to focus on my strengths and what sets me apart. This is exactly what I want to create for my clients as well.

Some people want the snazzpants of a large agency and the security they feel that brings. Others want to sit around the table, go for a walk, or meet in their favourite coffee shop where they – and their ideas – feel most comfortable. Bringing in the talent and expertise when needed for particular purposes for your brand and business. In my experience, the best creative ideas rarely come from boardrooms.

I have gone in search of a new way of doing things and finally I launched the independent studio The Brand Directoress* working with a diverse and extended network for ambitious women.  

Want to work together. Let’s talk.