Hello,
I’m Penny Lee 👋

I work with (mostly) women-led businesses. Helping you get clear on what you do, who you do it for, why and how. Getting specific makes for a powerful strategy and focus – both for you and your ideal clients.

Clients come to me for a reason. I’m a strong Brand Director(ess), and an even better listener. I know how to bring people together, create an approachable atmosphere where ideas happen, and then turn your ideas into a brand vision that really ‘gets you’.

I have always gone in search of a new way of doing things. I have worked with big brands and agencies for over twenty years. A decade of that in Amsterdam with four years co-founding independent creative agency: Studio The Girls™ –‘because there’s too many dicks in Advertising’. Yeah, the status quo has never been my jam.

It was time to focus on my strengths and what sets me apart. This is exactly what I want to create for my clients as well. I launched the independent studio The Brand Directoress® for people who appreciate a less alpha approach to finding their uniqueness and power. 

Times are changing. And I’m here for it.
Glad to see you here too. How can I help you?

Penny x